Through the Woods is a sleep therapy clinic based in Wanaka, New Zealand. They provide optimisation and treatment for insomnia to help clients to regain control over sleepless nights. Mags approached us to help her develop the brand direction, imagery and website for her new business. With a short time frame, we created a clean and clear wordmark, and accompanying graphic system, incorporating a suite of images and icons to help communicate the aspects of her approach and the clients journey from restlessness to restful slumber.