Services

Brand identity and websites, done properly.

Fixed fees, a clear process, and one experienced designer from first call to launch.

01

Brand identity

For new businesses, and for established ones whose look no longer matches who they are.

We start by getting clear on what makes you worth choosing and who you’re talking to. Then I design the identity that says it: logo, colour, type, imagery and tone. You get a brand guide and ready-to-use files, so everything you make afterwards looks like it belongs together.

  • Discovery session and brand strategy
  • Logo and brandmark suite
  • Colour palette and typography
  • Tagline and key messaging
  • Stationery and social media templates
  • Brand guidelines and master files
02

Websites

Websites that explain what you do clearly, look the part and bring in enquiries.

I plan the site around what your customers need to know and do, write or edit the copy with you, then design and build it. Most small-business sites I build on Squarespace so you can update them yourself. For projects that need more speed or flexibility, I build custom sites. Online stores run on Shopify.

  • Site plan and page structure
  • Design for desktop and mobile
  • Copywriting or copy editing
  • Enquiry forms and email sign-up
  • Search basics: titles, descriptions, speed
  • Launch, domain set-up and a handover walkthrough
03

Brand + website

The whole launch, designed together so it lands as one.

If you’re starting out or starting again, this is where I add the most value. Designing the brand and website together means one clear story, no mismatched pieces, and less of your time spent briefing different people. It also costs less than booking the two separately.

  • Everything in Brand identity
  • Everything in Websites
  • One joined-up timeline and a single point of contact

Also

I also design packaging, print, signage, illustration and icons, usually as part of a brand project or for existing clients. Ask me if you need something specific.

How it works

Three stages, no surprises

  1. 01

    Discover

    A call to understand your business and goals, then a fixed-price proposal with scope and timeline. Once you’ve signed off and paid the deposit, we dig deeper together, and I write up a short brief that guides everything that follows.

  2. 02

    Design

    I explore ideas broadly, then present one or two strong directions with the thinking behind them. No flood of half-ideas to pick from. We refine your chosen direction together over two rounds of feedback until it’s right.

  3. 03

    Deliver

    I produce the brand guide, final files, print artwork or the finished website. For websites I handle the launch: domain, forms, search set-up and testing. Then a walkthrough so you’re confident running it yourself.

Questions

How long does a project take?

A brand identity typically takes 6 to 8 weeks. Website timelines depend on size, and I’ll set one out clearly in your proposal. Quick feedback at each stage keeps things moving, and I’m used to fitting around owner-operators’ busy weeks.

I’m not in Wānaka. Can we still work together?

Yes. I work with clients around Aotearoa and overseas. We meet on video calls, and I present work on screen with written notes to follow. Time zones don’t slow projects down.

Which website platform will you use?

Usually Squarespace: it’s reliable, fully hosted and easy for you to update. Shopify for online stores. For sites that need to be very fast, highly custom or low-cost to run, I build custom sites hosted on Netlify. I’ll recommend the right fit during discovery.

Can you help with words and photos?

Yes. I can write your website copy, or edit what you have. For imagery I can source quality stock or brief a professional photographer. Any content work is quoted up front.

How does payment work?

Every project has a fixed fee agreed before we start. A 50% deposit secures your place in the schedule, and the balance is due on completion, before final files are handed over or the site goes live. Extra rounds of changes beyond the agreed scope are charged at my hourly rate. See the full terms. Read the terms.

Do prices include GST?

Prices are in New Zealand dollars and exclude GST. GST is added for New Zealand businesses; it isn’t charged to clients overseas.