Work / Retail & e-commerce
Good Rotations
Identity, webstore and a decade of graphics for my own community bike shop in Wānaka.
- Client
- Good Rotations
- Sector
- Retail & e-commerce
- Services
- Brand identity, Website, Print, Illustration
The brief
Good Rotations was my own bike shop. For more than a decade it was a fixture of the Wānaka cycling scene: specialising in adventure cycling, championing bikes for everyday transport, and running on the motto “You’re only one bike ride away from a good mood.” It was a shop, but it was also a community hub, and the brand needed to feel handmade and welcoming rather than corporate.
What I did
Everything. A hand-drawn typographic wordmark, a Shopify webstore, in-store graphics, event posters and a long run of bespoke illustrations. When the shop moved from a physical store to online-only, the brand moved with it.
Why it matters for your project
This is the project where I was designer and owner. I know what it’s like to be the person paying for the branding, writing the product descriptions at 10pm and wondering if the website is actually bringing in sales. That’s the perspective I bring to every owner-led business I work with.
