Work / Fitness & wellbeing
TRIBE Team Training
A brand identity for a Wānaka-born fitness programme that grew into a global training network.
- Client
- TRIBE Team Training
- Sector
- Fitness & wellbeing
- Services
- Brand identity, Print
The brief
TRIBE Team Training started in Wānaka as small-group training built around community: people working out together, pushing each other, and having fun doing it. As the programme spread to gyms overseas, it needed an identity that could carry that energy into any country and any gym, and still feel like TRIBE.
What I did
I built the identity from the idea of the group itself. The result is a bold, flexible visual system that works as hard on a gym wall as it does on a business card or a social post. It runs across posters, stationery and in-gym graphics, and gives licensees around the world a consistent way to present the brand.
“Matt’s work went above and beyond, perfectly capturing our vision. He’s the best designer I’ve worked with: practical, efficient, and accommodating whenever changes are needed.”